Mamiverse: New Site Targets Latina Moms, A increasing Demographic
A website that is new at Latina moms launches today. Bryan Curtis on AmericaвЂ™s hottest demographicвЂ”and its energy in 2012.
See the 2010 Census and you also understand one thing is changing about America. ItвЂ™s our mothers. Within the decade that is last 56 % associated with nationвЂ™s populace development happens to be driven by Latinos. In states like Texas, Latinos comprised an astonishing 65 % of growth. AmericaвЂ™s national mother, in ways, is now a Latina mother.
A new website that launches Monday thatвЂ™s the provocative argument of Mamiverse. Mamiverse desires to be for Latinas exactly what Oprah Winfrey was for African-Americans: a pal, a religious adviser, and, more subtly, a graphic changer. In an interval whenever American-born Latinas have now been caught within the nationwide freakout about вЂњborder protection,вЂќ Mamiverse provides them a spokeswoman that is new. SheвЂ™s a particular sorts of Latina momвЂ”an English-speaking, all-American gal. вЂњThe young, acculturated, affluent, online Latina is speaking English, and it is imbibing news in English,вЂќ claims Rene Alegria, the siteвЂ™s founder that is 36-year-old CEO.
Alegria wants MomвЂ”benevolent and smart, skeptical and demandingвЂ”to lead the governmental discussion. вЂњWeвЂ™re rebranding our community,вЂќ he says.
For longer than 15 years, Alegria is outlining a comparable eyesight to this new York news. He had been created in Tucson in 1975. Their family members is really a full research study into the acculturation procedure he now trumpets. AlegriaвЂ™s grandparents emigrated from Sonora, Mexico, in 1955 but still donвЂ™t talk English. Because of the right time he had been 19, Alegria had been located in ny and working during the publisher Simon & Schuster.
At 25, as a new editor at HarperCollins, Alegria founded Rayo, the very first major Hispanic imprint in New York publishing. 继续阅读“Mamiverse: New Site Targets Latina Moms, A increasing Demographic”